Ȩ > ¿µ¾îÄÁÅÙÃ÷ > ºñ±â³Ê¸¦ À§ÇÑ º¸Ä«ÀÇÀÌÇØ
°øÁö»çÇ×
Áú¹® ¹× ´äº¯
¿¬¼öÈıâ/ÁøÇÐÈıâ
Æ÷Åä°¶·¯¸®
¾îÇпø¸ð½À
¼ö¾÷µ¿¿µ»ó ¼±»ý´Ô¼Ò°³
ºê·»Æ®±¹Á¦Çб³ ½Ç½Ã°£Á¤º¸
ºñ±â³Ê¸¦ À§ÇÑ º¸Ä«ÀÇÀÌÇØ
¿øÀåÀÇ ÃÌö»ìÀÎ Ä®·³
ÀαâÄÁÅÙÃ÷ TOP 10
Today's Issue
µ¿¿µ»ó ¼Ó ¿µ¾î
¼±»ý´Ôµ¿¿µ»ó°­ÀÇ
¿µ¾îÄÁÅÙÃ÷
°øÁö»çÇ×
Áú¹®¹×´äº¯
¿¬¼öÈıâ/ÁøÇÐÈıâ
Æ÷Åä°¶·¯¸®
¼ö¾÷µ¿¿µ»ó ¼±»ý´Ô¼Ò°³
Á¹¾÷»ýµéÀÇ Á¶¾ð
ºñ±â³Ê¸¦ À§ÇÑ º¸Ä«ÀÇÀÌÇØ
¿øÀåÀÇ ÃÌö»ìÀÎ Ä®·³
÷»è°Ô½ÃÆÇ
¼±»ý´Ôµ¿¿µ»ó°­ÀÇ
 
ºñ±â³Ê¸¦ À§ÇÑ º¸Ä«ÀÇÀÌÇØ
¿µ¾î±³À°ÀÇ Á¤Á¡ À×±Û¸®½¬ 700ÀÔ´Ï´Ù.
ºñ±â³Ê¸¦ À§ÇÑ º¸Ä«ÀÇÀÌÇØ
¿µ¾î±³À°ÀÇ Á¤Á¡ À×±Û¸®½¬ 700ÀÔ´Ï´Ù.
 
MZ¼¼´ë¶õ? - Generation MZ
ÀÌ    ¸§     |     °ü¸®ÀÚ µî·ÏÀÏ     |     2021-09-06 Á¶    È¸     |     10417
ÀÌ    ¸§     |     °ü¸®ÀÚ Á¶    È¸     |     10417
µî·ÏÀÏ     |     2021-09-06

MZ¼¼´ë¶õ? - Generation MZ

 

 

MZ¼¼´ë - MZers

MZ¼¼´ë´Â ¹Ð·¹´Ï¾ó(Millennials)ÀÇ M°ú Á¦³×·¹À̼Ç(Generation)ÀÇ Z°¡ ÇÕÃÄÁø ¸»ÀÔ´Ï´Ù.

Millennials (1981-1995³â Ãâ»ý)¿Í Z¼¼´ë (1996-2005³â Ãâ»ý)¸¦ ÃÑĪÇÕ´Ï´Ù

´ëÇѹα¹ÀÇ ¹Ð·¹´Ï¾ó ¼¼´ë¿Í Z¼¼´ë´Â Àüü Àα¸ÀÇ 32%ÀÎ ¾à 1700¸¸ ¸í Á¤µµÀÔ´Ï´Ù

MZ¼¼´ë´Â µðÁöÅÐÀ̶ó´Â °øÅëÁ¡À» ±â¹ÝÀ¸·Î ÃֽŠƮ·»µå, ÀÌ»öÀûÀÎ °æÇè, ³²°ú ´Ù¸¥°ÍÀ» Ãß±¸ÇÏ´Â °æÇâÀÌ ÀÖ½À´Ï´Ù. Áý´Üº¸´Ù´Â °³ÀÎÀÇ ÇູÀ», ¼ÒÀ¯º¸´Ù´Â ³ª´®À», Á¦Ç°º¸´Ù´Â °æÇèÀ» Áß½ÃÇÏ´Â °æÇâÀÌ ÀÖ½À´Ï´Ù. »çȸÀû °¡Ä¡³ª Ưº°ÇÑ ¸Þ½ÃÁö°¡ ´ã±ä ¹°°ÇÀ» ±¸¸ÅÇÏ¿© ÀÚ½ÅÀÇ ½Å³äÀ» Ç¥ÇöÇÏ°í ¼Òºñ¸¦ ÅëÇØ ÀÚ½ÅÀ» Ç¥ÇöÇÏ´Â °ÍÀ» ÁÁ¾ÆÇϱ⵵ ÇÕ´Ï´Ù.

 



 

 

MZ¼¼´ë Ű¿öµå

 

ÈÄ·»µå- 'WHO+Friend'¸¦ ÇÕÄ£ ¸»

¿Â¶óÀο¡¼­ Ä£±¸°¡ ½±°Ô µÉ¼ö ÀÖ´Ù´Â ¸»ÀÔ´Ï´Ù.

 

roller life

·Ñ·¯ÄÚ½ºÅ͸¦ Ÿ´Â °Íó·³ ÀλýÀ» Áñ±ä´Ù´Â Àǹ̿¡¼­ mz¼¼´ëÀÇ ¶óÀÌÇÁ½ºÅ¸ÀÏÀ» ºÎ¸£´Â ¸»À̱⵵ ÇÕ´Ï´Ù.

 



 

 

Millennials - Gen Y :¹Ð·¹´Ï¾ó¼¼´ë Ű¿öµå

 

Globalization

Economic stability

Emergence of internet

Globalist

Questioning

Oriented to self

Experience

Festivals and travel

Flagships

 

 

 

Gen Z : Z¼¼´ë Ű¿öµå

 

Mobility and multiple realities

Social networks

Digital natives

Communaholic

Dialoguer

Realistic

Uniqueness

Unlimited

 

 

 

 



 

 

 

 

¹Ð·¹´Ï¾ó°ú Z¼¼´ë À¯»çÁ¡Àº

 

Both demographics are digitally fluent, 

¸ðµÎ µðÁöÅп¡ ´ÉÅëÇÕ´Ï´Ù.

 

They care about social justice and climate change, and

±×µéÀº »çȸ Á¤ÀÇ¿Í ±âÈÄ º¯È­¿¡ °ü½ÉÀ» °¡Áö°í ÀÖ±¸¿ä

 

They tend to be more educated than previous generations.

ÀÌÀü ¼¼´ëº¸´Ù ±³À°À» ´õ ¸¹ÀÌ ¹Þ´Â °æÇâÀÌ ÀÖ½À´Ï´Ù.

 

When entering adulthood, both have been impacted by economic downturns and uncertainty, such as the IMF Crisis, 2008 financial crisis and the current COVID-19 pandemic.

¼ºÀÎÀÌ µÇ¾úÀ» ¶§, µÑ ´Ù IMF À§±â, 2008³â ±ÝÀ¶ À§±â, ÇöÀçÀÇ COVID-19 ´ëÀ¯Çà°ú °°Àº °æÁ¦ ħü¿Í ºÒÈ®½Ç¼ºÀÇ ¿µÇâÀ» ¹Þ¾Ò½À´Ï´Ù .

 

MZers are obsessed with transparency and authenticity

MZ¼¼´ë´Â Åõ¸í¼º°ú ÁøÁ¤¼º¿¡ ÁýÂøÇÕ´Ï´Ù

 

 

 

 

 

 

 

 



 
[11][12][13][14][15][16][17][18][19][20]