How India Tackled Train Fare Evasion with a Lottery Ticket Twist
Fare evasion has long plagued India's massive railway system. With millions of daily passengers, enforcing ticket checks was a logistical nightmare. Many passengers would simply board without buying a ticket, causing significant revenue losses and operational issues for the Indian Railways.
Instead of relying solely on penalties or costly inspections, the Indian Railways tried something different — turning train tickets into lottery tickets.
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The Creative Solution: Ticket as a Chance to Win
To encourage passengers to buy tickets voluntarily, the government launched a campaign where each purchased train ticket automatically entered the buyer into a lottery draw. The ticket had a unique number printed on it, and monthly prize draws offered incentives such as cash rewards, home appliances, or even motorcycles.
Those who traveled without a ticket naturally had no chance of winning. This gamified approach triggered curiosity and excitement among the public.
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The Results Were Remarkable
Increased ticket sales: Even those who might skip buying a ticket began to do so for a chance to win.
Reduced fare evasion: The lottery gave people a positive reason to comply.
Higher railway revenue: The initiative helped close the financial gaps caused by fare evasion.
Public support: People appreciated the fun and fair approach instead of harsh crackdowns.
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A Lesson in Behavioral Change
This campaign showed the power of incentive-based policy. Rather than punishing negative behavior, the system rewarded positive action — a strategy that proved far more effective and memorable. It became a global case study in using psychology and creativity to solve real-world public service issues.
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Study Guide
1. ÇÙ½É ¾îÈÖ Á¤¸® (Essential Vocabulary)
fare evasion ¸í»ç
¿ä±Ý ȸÇÇ, ¹«ÀÓ½ÂÂ÷
Fare evasion is a serious issue in public transport.
plagued µ¿»ç
~¿¡ ½Ã´Þ¸®´Ù, ±«·ÓÈ÷´Ù (¼öµ¿Å·ΠÀÚÁÖ »ç¿ë)
The railway system was plagued by ticketless passengers.
logistical nightmare ¸í»ç
¹°·ù/¿î¿µÀÇ ¾Ç¸ù, ¸Å¿ì º¹ÀâÇÑ »óȲ
Checking every passenger was a logistical nightmare.
rely on µ¿»ç
~¿¡ ÀÇÁ¸ÇÏ´Ù
The government didn't rely only on punishment.
incentive ¸í»ç
À¯ÀÎÃ¥, Àå·ÁÃ¥
A lottery system acted as a strong incentive.
gamified Çü¿ë»ç
°ÔÀÓó·³ ¸¸µç, °ÔÀÓ ¿ä¼Ò¸¦ µµÀÔÇÑ
The system became gamified with prizes.
remarkable Çü¿ë»ç
ÁÖ¸ñÇÒ ¸¸ÇÑ, ³î¶ó¿î
The results were truly remarkable.
behavioral change ¸í»ç
Çൿ º¯È
The campaign achieved real behavioral change.
public support ¸í»ç
´ëÁßÀÇ ÁöÁö
The initiative received wide public support.
2. Áß¿ä ¹®Àå ÆÐÅÏ ¹× ¹®¹ý Æ÷ÀÎÆ®
(1) A has been plagued by B = A´Â B¿¡ ½Ã´Þ·Á¿Ô´Ù.
(2) Instead of ~ing, ÁÖ¾î + µ¿»ç
"Instead of relying solely on penalties, the Indian Railways tried something different."
¹úÀ» ÁÖ´Â µ¥¸¸ ÀÇÁ¸ÇÏ´Â ´ë½Å, ´Ù¸¥ ½Ãµµ¸¦ Çß´Ù.
---Instead of ~ing ±¸Á¶·Î ´Ù¾çÇÑ ¹®Àå ¸¸µé¾î º¸±â
Instead of studying late at night, try waking up early.
Instead of complaining, do something about it.
(3) Rather than + µ¿»ç¿øÇü
"Rather than punishing negative behavior, the system rewarded positive action."
ºÎÁ¤Àû ÇൿÀ» ¹úÇϱ⺸´Ù´Â ±àÁ¤Àû ÇൿÀ» º¸»óÇß´Ù.
Ç¥Çö ¿¬½À:
Rather than wait, I decided to call.
Rather than complain, he solved the problem himself.
3. Discussion Questions (Åä·Ð/¾²±â ¿¬½À)
Why do you think the lottery method was more effective than punishment?
Can you think of other areas where positive incentives could change behavior?
How would people in your country react to this kind of campaign?
What are the pros and cons of using rewards instead of penalties?